Transforming ideas into action & plans into profit.

Helping creative entrepreneurs start and grow their businesses from concept to completion.

Hatch Planning & Strategy was birthed for founders and business owners at any stage in their journey.

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New Founders

Have a hatchling of an idea, and a sneaking suspicion it might have legs?

Let’s hash it out and get started!

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Budding Ideas

Ready to put your baby out into the world? Feeling a bit scrambled on how to get started?

Let’s get organized and hatch a plan!

Growing Businesses

Up and running but feel like something just isn’t flying? Feeling a bit beat just thinking about it?

Let’s take a gander and reevaluate!

I’m an entrepreneur, business owner, employer, best-selling author, and the Founder & CEO of a global arts organization.

In 2009, in the throes of the US recession, I started my business, RAW Artists from my kitchen table with zero dollars, a dash of naïveté, and a whole lot of grit. Armed with an ambitious plan, I spent the next eleven years executing what I had dreamt up on paper. Present-day, I’ve advanced my business to a multi-million dollar, Inc. 5000 Fastest Growing Company that has employed over 200 people since it’s inception. I’ve grown our mission to five countries and almost 100 cities around the world.

I’ve made all the mistakes (so you don’t have to), I’ve paid my dues (so you can pay less), and I’ve worked years of late nights followed by early mornings figuring out the hard stuff (so you can copy my homework). After almost two decades as an independent business owner, I have a lot of knowledge to share. And I’m passionate as hell about helping creative entrepreneurs. While there aren’t any shortcuts in building a new business, or sustaining one long-term, I can help you avoid common pitfalls and costly errors.

If you’re ready to start your own business, or refine what you’ve already built in a realistic, organized, and profitable way (and you’re willing to roll those sleeves all the way up), I am too.

Let’s get to work!

Hi, I’m Heidi.

What my clilents say…

Heidi is an absolute mastermind when it comes to business, I was unsure which direction to steer our company and within the first few minutes of our conversation, I was already having lightbulb moments and taking notes. I walked away with a list of goals and a game plan on how to achieve them. I’m feeling enthusiastic and inspired to reignite the growth journey.
— Casey Robertson, Blackwood Collective
Hatch has been a true game changer for my company RAC Sports. Heidi’s expertise and innovative solutions have greatly improved our operations and increased efficiency. Heidi is professional, knowledgeable, and always available to assist with any questions or concerns. She has a strong understanding of how small businesses operate and has provided valuable insights to help drive our business forward. I highly recommend Heidi and Hatch to any company looking to streamline processes and reach new heights of success.
— Cody James, RAC Sports
If you are thinking of starting a business, or have one and just want another set of eyes, ears, and brains on what you already have, then Heidi is KEY to your success. We were lucky enough to find her a few years ago, and she has helped us navigate through all the ups, downs, and curves that come with starting and owning a business. We wouldn’t be where we are today without her knowledge, honesty, and encouragement. She will always be in our lives and in our corner. 
— Sarah Ullman & Casey Gutting, 23 Nance
Knowing Heidi for a decade and working for her for four of those years, I’ve seen her wear endless hats and have witnessed the outpour of care she puts into everything she does. The stars aligned when she developed Hatch as I was beginning my business venture. I’m lucky to say that in the beginning, my business was growing legs and starting to run before I could figure out how to nurture its growth. Heidi was there to guide me and provide a stable wind under my wings. With fast initial growth, Heidi would pivot with me when I needed to adapt. She has a skill to fully immerse herself in your shoes to help you problem-solve and to grasp the potential of a situation. I am incredibly thankful for how present she is, her vast experience, and her creative thinking skills. Did I mention she has a warm sunshine about her? She’s a hardworking, personable powerhouse!
— Anabelle Brown, Bananabelle Brown