Testimonials
What my clients & colleagues have to say…
Those I have worked for…
“I think anyone who feels lost, hesitant, or unsure about starting a new company would greatly benefit with the one-on-one service Heidi offers because it's individualized and built for success which becomes a huge motivator to keep going. I've had this idea in the back of my mind to start a company for the last 3-4 years, but just had no clue where to start or if what I was doing was a step in the right direction or a huge waste of time. I've read blogs, watched "How to start a business" videos on YouTube, and researched the web. I found great information, but still didn't really know HOW to put it all together. And forget about all the legal jargon about starting a business and what permits are needed. The road blocks were really difficult for me to be consistent in actually starting the work to build a company. I finally pulled the trigger and decided that it was time to get serious about it and reach out for help. I knew that If I wanted to get serious about this, the best money spent would be on finding out HOW to do it the right way from the beginning. I felt like working with Heidi was the best investment I could have ever made towards my business because, without her, my idea would probably just still be "an idea."
-Jemmilyn Stearns,
Auvia Apparel
“Before working with Heidi, my business model was very fly-by-the-seat-of-my-pants with a short-term focus. I knew that long-term sustainability was going to involve a deep dive into my finances, analytics, and future planning; all things I had been avoiding. Heidi's approach was both fun and tailored to my style of learning. I already miss our weekly sessions! I now have a beautiful Hatch book (which I've referred back to multiple times), a newfound sense of power, goals for the next 12-months+, a get-out-of-debt fast plan and so much more.”
-Megan Lipshultz,
here:now apparel
“If you are thinking of starting a business, or have one and just want another set of eyes, ears, and brains on what you already have, then Heidi is KEY to your success. We were lucky enough to find her a few years ago, and she has helped us navigate through all the ups, downs and curves that come with starting and owning a business. We wouldn't be where we are today without her knowledge, honesty, and encouragement. She will always be in our lives and in our corner. ”
-Sarah Ullman & Casey Gutting,
23 Nance
“Heidi is an absolute rockstar. She's easy to be open and honest with and always has your business' best interest at heart. I found myself looking forward to my Friday afternoon sessions with her because I was so excited for what I'd learn and walk away with that week. Hatch gave me the tools and the confidence to relaunch my business and I am forever SO grateful.”
-Ginny Brood, Renegade Wellness
“I appreciated being able to candidly speak with Heidi about the industry my business services. Imposter syndrome can quickly creep in and it was assuring to hear her share similar experiences and processes for creating solutions.”
— David Marmanillo,
Cinematic
“I got huge value from the information and coaching Heidi provided me with business development. Learning the inner workings of running a business and how to apply them to everyday actions has helped me realize what goals and strategies I need to set for the future. Heidi is down-to-earth, smart, authentic and her positivity is contagious. I learned so much from her, and continue to be inspired by what she does! I highly recommend Heidi and Hatch Planning & Strategy Services.”
-Kyla Ilic, Pippin's Press
“Heidi gave me the tools, advice, and knowledge I needed to feel confident. She is so great at what she does because she allows you to fully explore your own ideas while also keeping you on track and preventing you from making any mistakes. She thinks of everything so you don't have to! Working with her saved me countless hours and many thousands of dollars”
-Molly Gignoux, Molls Naturals
“Working with Heidi and Hatch Planning has been an absolute pleasure and one of a kind experience. I really felt that I had a personal connection with her, had her undivided attention and she genuinely was interested to learn what my business is about and help me grow! I love that she worked so hard to understand every bone of my business. My ideals, goals, brand, etc. I cannot express enough how grateful I am to have met Heidi. The resources she gives you ALONE is by far the best thing I have ever invested my money into. I will forever treasure everything she has taught me. I cannot wait to implement her lessons into my business.
— Jessie Crystle,
Crystle Studios, Macron Art
“I would recommend Hatch to ANYONE who is thinking about starting a business, or has just started and wants expert help. If Hatch had been around when I started my business, I’d probably be light years ahead of where I am now. Luckily, 5 years in, Heidi was able to help me look at where I’m at and course correct so I can make the most of what’s to come. I can’t recommend Heidi and Hatch enough!”
— Brigette Young,
Modern Muse Co.
“Heidi at Hatch Planning & Strategy is simply amazing! Her outside perspective on my business was invaluable. I will forever be grateful for her input and expertise which will help my company grow and prosper in the years to come!”
- Kim Lepic,
Aloha Positive Dog Training
“Hatch has been a true game changer for my company RAC Sports. Heidi’s expertise and innovative solutions have greatly improved our operations and increased efficiency. Heidi is professional, knowledgeable, and always available to assist with any questions or concerns. She has a strong understanding of how small businesses operate and has provided valuable insights to help drive our business forward. I highly recommend Heidi and Hatch to any company looking to streamline processes and reach new heights of success.”
-Cody James,
RAC Sports
“I always wanted to be a business owner- Hatch helped me identify a growing market while providing me with the extra push and support I needed to get things in motion….Heidi’s entrepreneurial spirit and passion truly go a long way !”
-Rose Bustamante, BloomingBud HR
“There is nobody else I could have worked with when starting Infinite-Passage.com. From logo and website design to wise counsel, Heidi Luerra and Hatch Planning gave my vision wings!”
-Teri Gooden, Infinite Passage
Heidi is an absolute mastermind when it comes to business, I was unsure which direction to steer our company and within the first few minutes of our conversation, I was already having lightbulb moments and taking notes. I walked away with a list of goals and a game plan on how to achieve them. I’m feeling enthusiastic and inspired to reignite the growth journey.
-Casey Robertson, Blackwood Collective
“ I am a very skeptical person. I will buy and read several books on accounting before signing up for QuickBooks. However, Heidi is the only person I would comfortably recommend to reach out to my best friend if they need any help to brainstorm/outside opinion/organize or get unstuck in their business venture. She honestly calls things as they are and somehow creates a lot of clarity. Loved working together and will gladly do it again in the future!”
- Masha Jung, Couloir Art”
“Heidi is a pro when it came to organically organizing my busy schedule, wow! Loved every minute of the process!”
-Isabel Echverry-Unruh,
Kontakto Reps
“Knowing Heidi for a decade and working for her for four of those years, I've seen her wear endless hats and have witnessed the outpour of care she puts into everything she does. The stars aligned when she developed Hatch as I was beginning my business venture. I'm lucky to say that in the beginning, my business was growing legs and starting to run before I could figure out how to nurture its growth. Heidi was there to guide me and provide a stable wind under my wings. With fast initial growth, Heidi would pivot with me when I needed to adapt. She has a skill to fully immerse herself in your shoes to help you problem-solve and to grasp the potential of a situation. I am incredibly thankful for how present she is, her vast experience, and her creative thinking skills. Did I mention she has a warm sunshine about her? She's a hardworking, personable powerhouse!”
-Anabelle Brown,
Bananabelle Brown
Those I have worked beside…
Let’s not waste your time.
“Heidi knows what it takes to build a successful company because she’s done it. She’s been through the ups, and the downs and can help any new entrepreneur avoid costly mistakes and time wasters, allowing them to focus on growing their business. Heidi’s experience will help accelerate getting your business to the next stage and her enthusiasm will make sure you enjoy the ride. I’ve worked with Heidi directly and enthusiastically recommend her”
— David Krasnow,
long-time colleague, CFO
Let’s Look at the Big Picture.
"I have had the great pleasure of working closely with Heidi for 5+ years. She is extremely knowledgeable in all aspects of creating, running, and maintaining a successful business. She is able to see the whole picture and identify where changes need to be made to be more efficient. Her advice and expertise has been an integral part in the success of my business"
— Michelle Bylow, RAW Licensee
Director of RAW Canada
Let’s not think small.
“We've all seen Luerra in action, taking her big idea from a one-woman operation to a national, and even a bit international, artistic empire. She never ceased to learn and evolve, rise to meet challenges, and proceed like a happy warrior, with love and good humor, through all of it. But crucially, her big idea was one which was founded on the premise of amplifying other people's voices, supporting and guiding their own creativity and drive. So her success has been very much defined by the success of others, which is beautiful.”
— Shana Nys Dambrot, Art Critic & Arts Editor, LA Weekly
Let’s see the Opportunity.
“Many people have seen Heidi take a good idea and grow it into a multi-faceted, long-standing, successful business over the years. But I’ve also seen her inspire other people with good ideas to grow them as well. She offers the tools and the experiential wisdom to help you make your idea grow. I don’t toss the word visionary around lightly, but Heidi has the business vision to clearly see opportunities for growth where others may not.”
— Jesse F. Daniels, RAWdio Podcast Host
Let’s not go it alone.
“I have known Heidi for several years and she is very driven, creative and resourceful. It is amazing what she has accomplished thus far. She has the experience and resources to guide you in turning your idea or vision into a reality. If you are serious about your idea or your business, you will definitely benefit by having Heidi on your side”
— Tiffany Heah,
Attorney at Law
Let’s Grow Your Confidence.
“Heidi Luerra’s biggest talent is helping other creatives actualize their own talents, and helping them succeed. Upon meeting her over 15 years ago, I knew I was going to see her accomplish great things. Because she already had. The proof is in the pudding. Heidi has a genuine passion for helping others grow and succeed. Which is always from a place of grace. She gave me opportunities to express my talents when I was just starting my business. Opportunities that opened other doors for me and gave me the confidence to keep going with my dreams.”
— ChadMichael Morrisette, long-time colleague & business owner
Let’s Leave no Obstacle Untackled.
“Having worked with Heidi for more than a decade, she will bring two core pillars into your project: organization and execution. Heidi will create for you a plan of action and accountability - the same one she used to build an international company from scratch and publish books, leaving no obstacle untackled”
— Matthew Klahorst,
Business Partner, web developer
Those who have worked for me…
Let’s Create Something.
“I’ve known Heidi for seven years and worked under her for four. Heidi is extremely innovative and creative with a strong entrepreneurial spirit. Her ability to create something new out of nothing amazes me and I’ve loved watching her pivot and create new businesses without holding back for fear of failure. She is one of the most driven and passionate people I’ve had the pleasure of working/being friends with.”
— Dayna Melton, former employee, Brand Manager
Let me Support you.
“As an artist, Heidi has been one of my biggest supporters from the beginning. She has a true passion for creative arts and an eye for talent. With years of experience under her belt, Heidi is not only well connected in the art space, but she also knows what to look out for and will do everything in her power to make sure the artist is protected. Her eye for business is only matched by her creative sense, which combined together make for someone you'd want working on your behalf.”
— Andrew Haan, FOUND Agency Muralist, RAW Artist, full-time artist
Let’s Problem Solve.
“I've known and worked with Heidi Luerra for over a decade. From exponentially growing her international start-up to writing and promoting her own book, her ability to problem solve and pivot are incomparable. I love collaborating and working with this creative entrepreneur!”
— Meghan Jones, former employee, & PR Agent
Let’s Move Heaven & Earth.
“Not only is Heidi Luerra an expert in the world and business of art, she is also a true visionary in her own right. When she sees a project in her mind's eye, she will move heaven and earth to bring it to life, calling easily upon her endless energy, vast resources, years of experience, and lasting relationships. A great deal of what I know about art and business is from working for and with Heidi, and can be summed up as simply as "when there's a will there's a way!" She is truly a force to be reckoned with.”
— Taryn Newton-Gill, former employee, colleague, Entrepreneur
Let’s Envision More.
“Heidi’s talents are broad and most admirable, a visionary beyond her years who has and continues to provide many with a platform to share their gifts, talents, and craft all while maintaining a humble spirit...I admire this woman on many levels.”
— Rose Bustamante, former employee, Human Resources
Let’s Learn Together.
“Heidi leads by example, and when she’s not leading, she’s learning and growing always brimming with intention. Her entrepreneurial attitude, grassroots background, and years of experience make her a role model in the arts community”
— Daniel Chavez, former employee, musician
