DOWN-TO-EARTH PLANNING, STRATEGY & INVESTMENT

A SMALL BUSINESS STUDIO

A fresh way to launch your small business in the new world.

1. You Imagine.

Apply with a new innovative concept or an existing operational business.

2. I Invest.

I invest time, money, and resources to advance your business. You always keep majority shares.

3. We Build, Together.

With your unique goals as our guide, we work together to build a viable business.

4. You Operate.

Once we’ve built a sustainable infrastructure I alter my role to an advisor.

Application closes May 3, 2024.

Let’s try something new.

Instead of chancing moonshots, or fantasizing about “unicorn” status, let’s come back down to earth! Let’s plan, strategize, and invest in your really cool business, in a real-world way, so you can enjoy your real life doing something you love.

Applications close May 3, 2024

What’s in it for you?
I’ve been a business owner for over two decades and an entrepreneur my whole life. I’ve built and bootstrapped multiple companies. My largest organization started with $0 from my kitchen table and grew to an international $MM, Inc. 5000 Fastest Growing Company. I have racked up well over 10,000 hours in business building that will benefit your venture.

I’ve traveled through both the peaks and valleys of the entrepreneurship journey. Along the way, I have gathered best practices, invaluable experiences, and a vast professional network that can incubate your new idea, build your prototype from scratch or scale your business to new heights.

My approach to business strategy always centers around profit and sustainability. To support those values I have developed a market-validated framework that includes growth maps, financial clarity trackers, and a solid infrastructure that every entrepreneur I work with has access to in perpetuity.

You can be assured that anything we build together will be built to operate in the real world efficiently and go the distance.

Whether you plan to bootstrap, raise debt or pursue VC. I have resources that spans the financial ecosystem. We’ll put your business on a path to the right financial future.

What’s in it for me?
Out of all of the phases of business building, the first three-ish years are my favorite! I enjoy the planning and strategy that goes into a new concept and the challenge of cracking the code to success. I love bringing businesses from $0 to their first sale.

Being a minority partner allows me to work with many entrepreneurs in many industries at once. Doing so keeps me challenged, busy, and curious — which is the space I prefer being in.

I’m passionate about helping entrepreneurs follow their passions. I geek out on numbers and enjoy organizing them to arrive at a solid financial roadmap. I have a heart for providing opportunities for others and sharing my hard won lessons with new founders.

Entrepreneurship is my lifestyle! New ideas are what I most enjoy talking about and transforming those ideas into real-world action is my favorite thing to do with my time (I have no hobbies). Simply put, I love doing this work. It fulfills me.

I

Let’s normalize the pursuit of financial freedom over “private-jet-wealth”.

What is The Hatchery?

The Hatchery is a small business building studio for new founders within the first five years of their business journey. The Hatchery provides direct investment of time, capital, tools, and technology to help launch new ideas or refine existing businesses
to ensure profit and sustainability.

Why The Hatchery?

The startup world is coming back down to earth, and I’m happy to be here to greet it. While being on the cover of Forbes is cool, profit and sustainability is cooler. I want to build alongside good eggs, who are passionate about bringing great products and services that provide real lasting value to market.

“If you want to go fast go alone, if you want to go far, go together.” - African Proverb

My Philosophy.

I believe that…

  • Small business makes the world go round, and that world is changing. We must adapt.

  • It’s time to shift our perspective on success and rethink how we balance money with our personal missions while working together.

  • We need to stop comparing ourselves to the top 1% of “entrepre-rockstars”, and start getting clear about what meaningful success looks like to us, personally.

  • We can build sustainable, profitable businesses that we enjoy spending our time and energy on.

  • Your business doesn’t need to be a multi-million-dollar enterprise to be successful or financially rewarding.

  • Your investors and advisors should challenge you, but not push you in a direction you don’t want to go.

  • A lifestyle rooted in what we love to do is possible. It’s easier to get there with someone who’s reached that summit already.

  • If you give an entrepreneur the right tools, thoughtful mentorship, a bit of financial fuel, and a vote of confidence, the sky’s the limit.

My Workflow.

When we work together…

  • We’ll spend time unearthing your business goals and ensure they fit into the lifestyle you want to live while working toward them.

  • We will develop an in-depth business plan that includes financial models and forecasting for launch and future growth, product and service costing, sales funnels, and a full-fledged marketing and branding plan.

  • We’ll identify what your business requires to get to market and I’ll invest my own money, and connect you with professional resources (e.g design, development, marketing, bookkeeping, legal, accounting, etc.) to ensure we have all the necessary pieces to do so.

  • In some instances, we may build or refine your MVP together.

  • We’ll connect regularly to work together on your business through weekly meetings, hands-on workshops, and regular communication. We’ll gauge success against pre-plotted milestones.

  • We will have pivot points in our operational agreement that allow for adjustments to our working relationship, goals, or direction as we learn more together.

Qualifications for New Ideas…

  • Must have a realistic business idea that could get to market in a year or less

  • Must have some prior entrepreneurial experience

  • Must have a minimum of 20 hours a week to work on your business idea

  • Must have checked your idea against existing patents and copyrights to ensure availability

If you’re a passionate, committed entrepreneur with a killer work ethic. I want to work with you!

Qualifications for Existing businesses…

  • Must have a registered business

  • Must have up-to-date financial books

  • Must have filed most recent year’s federal and state tax returns

  • Must have enough capital in your business, or time to commit to operate for a minimum of six months

  • Must have no legal claims or lawsuits pending against the business

All applicants must agree to credit and background checks and be based in the United States .

Application Now Open

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Application Now Open 〰️

Applications Closes May 3, 2024

Go farther and faster with expert mentorship, planning, strategy & investment.

What’s it like to work with me?
Read my Testimonials

FAQs

  • Every business is different and has unique needs. I typically find that most small businesses require between $10-$20k to start. Existing businesses may need more.

    In some cases, I may leverage my network of private angel investors, VC funds or other capital allocators.

  • Did you know 80-ish% of investors have never operated a business?

    I can help you go faster because I’ve built multiple companies from scratch, mostly with no money — so we can bypass most of the learning curves. You’ll have a mentor and fractional co-founder that has been there before and as empathetic to your plight.

    I can also be more generous with my time than a traditional firm, because I’m not in the business of “spraying and praying”. I’m selecting very specific people and businesses I want want to work on. Which means no empty promises or canceled advsiory calls.

    Plus, because I’m a soIo investor, I have no LPs to satisfy. I only win if you do!

  • I work with most entrepreneurs anywhere from six months to a year or until you’re in a solid place to operate on your own. After that, we typically connect quarterly (but this varies).

  • I prefer to work on businesses that I can contribute the most to in sectors that I’m interested in:

    • SaaS products (preferably paired with IRL use cases)

    • Arts & Entertainment

    • Events & Experiences

    • Eco products and services

    • Wine & Food Innovation

    • Marketing & Media

    • AI & Robotics

    • I do not currently invest in bio or climate tech, health care services, or the Metaverse. However, I’m a naturally curious person and love to learn about new industries. So I’ll review any proposal.

    The fundamentals of business carry through all industry sectors, but I won’t partner on something that I don’t believe I couldn’t bring value to.

  • I’ve built multiple companies from nothing! My biggest was started with $0 and grew to a $MM global brand.

    I’m an entrepreneur myself, so I get you. I understand the sacrifices you’re making, your passion, the hard work you’ve infused into your company, and how badly you want this.

    I can help you get it. I promise.

    Read testimonials from clients & colleagues or learn more about my experience @ www.HeidiLuerra.com

  • This is dependent on the work that needs to be done. However, I will always be a minority partner.

  • Apply here or with any of the buttons on this page. Applications are open through May 3, 2024

The Sky is the Limit

The Sky is the Limit

Your future is ready to fly.
Application Now Open!

Current Hatchery Portfolio

Launching Soon…

Advisory for:

Angel Investments:

Let’s Soar, together!